Volvo Claims European car of the year award.

The Volvo XC40 is the European car of the year for 2018.

The Geneva Motor Show in Switzerland was a total hit with the plenty of cars on display, some of which would blow your mind.

As for Volvo, the new XC40 brought them the 2018 European Car Of The Year Award. Hakan Samuelsson president and CEO of Volvo Cars says “Winning this award with our new XC40 is perfect timing. Volvo now has three globally available SUVs in its range for the first time. The XC40 will be a strong contributor to further growth, taking us into a new and fast-growing small SUV segment.”

The XC40 win means that the complete line-up of new Volvo SUVs have each been named Car of the Year, in either Europe or North America. Both the large XC90 and mid-size XC60 were awarded the North American Truck/Utility of the Year title in the past two years.

The bar has been set by the Volvo XC40 with its new safety features, connectivity, and design. Obviously, this combination suits the customers seeing as an estimate of 20000 of these bad boys have been pre-ordered across the U.S and Europe.

The XC40 is only the 1ST of the new Volvo Cars Compact Modular Vehicle Architecture (CMA). This means that it will underpin all the upcoming vehicles in the 40 Series. This includes the fully electrified cars. Co-developed together with Geely, CMA provides the company with the necessary economies of scale for this segment.

Safety has never really been an issue for Volvo. But it didn’t stop them from putting the man-hours to innovate something even more safe, more reliable. Safety and driver assistance features on the XC40 include Volvo Cars’ Pilot Assist system,  Run-off-Road protection, and mitigation, City Safety, Cross Traffic alert with brake support and the 360° Camera that helps drivers maneuver their car into tight parking spaces.

Innovation, Innovation, Innovation. That’s what stands out to me when I look at the interior of the Volvo XC40. There is a storage compartment for everything. There is storage space in the doors. There is storage space under the seats. There is even a special storage space for phones including an inductive charger. There are fold-out hooks for small bags and a removable waste bin in the tunnel console to help keep the car neat and tidy.

In 2017, the company proudly announced its commitment to electrify all Volvo Cars launched from 2019. In line with this leadership position in electrification, a hybridized, as well as a pure electric powertrain option for the XC40, will be added later.

“We have a clear strategy for growth and we are committed to leading in automotive safety, connectivity services, and electrification,” said Håkan Samuelsson. “The XC40 reflects that commitment, and looking at the response from our customers and from the COTY jury here today, we are on the right track.”